The most precious commodity we have today isn't time or money.
It's our attention.
And everybody wants a piece of it. Products. Services. Email lists. Case studies. White papers. Videos. eBooks. Sales Pitches. Demos.
Everybody has something they want you to look at, which is why there are lots of big fonts on the web, colorful buttons, flag waving, and screaming.
“Look at me! Click me! Download me! Read me!”
There is so much information floating out in the world, it’s easy to become unimpressed and bored.
The cold reality is that there’s not enough time in the day to listen to all the businesses who want their five minutes. Consumers have to choose wisely.
More to the point, businesses have to communicate smarter—not with smoke and mirrors, but with clear and original writing that helps customers and clients improve their lives.
What I Do
Good copywriting is simple in theory: deliver the exact words that get people to take action. To care. Push a button. Pick up the phone. Take out the credit card. Choose a side. Make a choice.
It takes more than word choice and syntax. It takes knowing your audience and what they need. It’s an art form that requires rapport, trust, transparency, psychology, originality, and a genuine appreciation for the intended audience—who they are and what they need.
Contact Me Today.
Let's Discuss Your Next Project.
1. Website Copy
2. Sales & Landing Pages
3. Case Studies
4. White Pages
6. Email and Direct Mail Campaigns
7. Blogging & Social Media
9. eBooks & How-To Guides
12. Video & Multimedia Scripting
Slogans & Advertising